Throughout Christmas 2016 the LED facade on the FACT gallery in Liverpool will be part of the city's #SnowflakeTrail.

You can control it with Twitter.

Learn more

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From 1 December – 3 January Liverpool city centre will be transformed into a festive spectacle by the return of the Snowflake Trail; the city’s very own winter festival of spectacular light, sound and sculptures that will capture the imagination of young and old alike. Follow the trail of local landmarks transformed by dazzling lights, swirling soundscapes, interactive illustrations and see sculptural snowflakes decorated by some of the region’s most exciting visual artists.

MCQN Ltd and FACT have collaborated to extend the trail onto the huge LED facade on the side of FACT's building and connect it to Twitter.

Anyone round the world using the #SnowflakeTrail or #Cheerlights hashtag can control the images displayed to anyone passing through the Ropewalks Square.


  1. Six different snowflake images have been specially created for you to choose from. Simply tweet #SnowflakeTrail followed by a number from 1-6 and a colour of your choice to see your snowflake appear.
  2. Choose from the following colours: red, green, blue, cyan, white, warmwhite, purple, magenta, yellow, pink, orange.

We've also connected the display to the global #Cheerlights so it also reacts to tweets from round the world!

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